Goodbye, skinny jeans
Retailers are hoping that buyers who are tired of skinny jeans will build new outfits based on the flared look. With video updates.
That's a disturbing trend for everyone from Macy's (M) to True Religion Apparel (TRLG) to American Eagle Outfitters (AEO). They're all wondering about the next jean trend to jump on to recover those sales -- and now, they think the answer is in the flared look.
Macy's and Bloomingdale's are betting on $185 jeans from J Brand that look like upside-down martini glasses, Bloomberg reports.
"It's been a hit," the women's fashion director at Bloomingdale's tells Bloomberg. "We've all been wearing skinnies or jeggings for too long. It's a reason to buy."
Post continues after this video about the latest trends from Fashion Week:
What the retailers really want is a domino effect triggered by a flared-jeans purchase. Suddenly, a shopper will need a whole new set of tops to go with such a dramatic shift in jeans. The larger, flowing tops that were just right for skinny jeans don't look as good with flared styles.
American Eagle has a $50 "vintage flare," and True Religion sells flared jeans for as much as $319, Bloomberg reports.
And flared jeans will set off new shoe trends as well. Uggs worked well with skinny jeans, for example, but not so much with flared. Experts say platform shoes or sandals could be the preferred styles from now on.
Unless you have the right build, skinny jeans will look terrible on you. I'm not a fan of what stores are now promoting either; they just don't fit me right. I need a fuller cut, straight leg jean preferably with a higher rise in the back [no mommy jeans]. These are next to impossible to find anymore. Guess I should have bought several more pairs when I had the chance.
No way in hades will I pay $185 for a pair of jeans!
To "Gold" who so desperately needs attention, he writes inflammatory comments that have no basis in fact. Please use proper grammar and spelling (i.e. your should you're) because that's the first indication that what follows will not be worth reading - and it wasn't.
skinny jeans look good on skinny women
men should not ever wear such a pair of jeans
men were born to wear wranglers
bret said so
Lucky you, size one! I'm, well, let's just say NOT a size one, and skinny jeans look horrible on me! I bought some flare jeans on sale, and they are just the right fit.
Oh my goodness, GoldDigginForReal, you are so mean! Not everyone who isn't thin overeats. Ever heard of genetics? Some people eat right, exercise, and still have trouble losing weight. Some women are also just curvy and not necessarily overweight. Skinny jeans may not look good on them. I wonder what made you so judgemental.
thank heaven. I am tired of young teenage boy wearing the skinny jean more than young teenage girls in my part of the country. Hello flare jean!!! ;)
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The company has made at least 4 acquisitions in the space, and few people have paid any attention.
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