Goodbye, skinny jeans

Retailers are hoping that buyers who are tired of skinny jeans will build new outfits based on the flared look. With video updates.

By Kim Peterson Mar 29, 2011 3:36PM
People are finally tired of skinny jeans, and women's designer jean sales dropped by 6% last year to $1.36 billion, Bloomberg reports.

That's a disturbing trend for everyone from Macy's (M) to True Religion Apparel (TRLG) to American Eagle Outfitters (AEO). They're all wondering about the next jean trend to jump on to recover those sales -- and now, they think the answer is in the flared look.

Macy's and Bloomingdale's are betting on $185 jeans from J Brand that look like upside-down martini glasses, Bloomberg reports.

"It's been a hit," the women's fashion director at Bloomingdale's tells Bloomberg. "We've all been wearing skinnies or jeggings for too long. It's a reason to buy."

Post continues after this video about the latest trends from Fashion Week:
What the retailers really want is a domino effect triggered by a flared-jeans purchase. Suddenly, a shopper will need a whole new set of tops to go with such a dramatic shift in jeans. The larger, flowing tops that were just right for skinny jeans don't look as good with flared styles.

American Eagle has a $50 "vintage flare," and True Religion sells flared jeans for as much as $319, Bloomberg reports.

And flared jeans will set off new shoe trends as well. Uggs worked well with skinny jeans, for example, but not so much with flared. Experts say platform shoes or sandals could be the preferred styles from now on.

33Comments
Mar 29, 2011 7:15PM
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Bring back a normal waist. I'm tired of seeing the wast almost down to the crotch. Not everyone wants hiphuggers and those that have a little excess at the waste don't want it hanging over. We are not all toothpicks.
Mar 29, 2011 8:08PM
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Why can't they make them all? Everyone has their own needs and desires when it comes to jeans. I don't like skinny jeans...I can't stand flare. Where did the normal, straight leg jeans go? We all like different jeans so why can't they all exist together?
Mar 29, 2011 7:03PM
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Good news this!  Skinny jeans look awful on anyone over the age of 18 unless a) they're six feet tall, and b) they're a size two.  Flares are MUCH better!  I'm gonna buy me some new jeans, yeah!Smile
Mar 29, 2011 7:11PM
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Thank god!! I HATE skinny jeans it used to be impossible to find flared jeans anywhere!
Mar 30, 2011 12:19AM
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Unless you have the right build, skinny jeans will look terrible on you.  I'm not a fan of what stores are now promoting either; they just don't fit me right.  I need a fuller cut, straight leg jean preferably with a higher rise in the back [no mommy jeans].  These are next to impossible to find anymore.  Guess I should have bought several more pairs when I had the chance.

 

No way in hades will I pay $185 for a pair of jeans! 

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Flared Jeans??? Call them what they are: BELL BOTTOMS. You know, 70's, disco era, that sort of thing. And if you pay even $100.00 for JEANS (let alone $185.00), you are a egotistical MORON.
I can't believe the dumb-a$$ articles MSN lists as "MUST-SEE". Even worse is that I took the time to not only read it, but comment on it.
Kill me now.
Mar 29, 2011 10:09PM
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Who cares what stores are promoting?  Buy the jeans you like, wear the skirt length you like.

To "Gold" who so desperately needs attention, he writes inflammatory comments that have no basis in fact.  Please use proper grammar and spelling (i.e. your should you're) because that's the first indication that what follows will not be worth reading - and it wasn't. 

Mar 29, 2011 10:39PM
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skinny jeans look good on skinny women

men should not ever wear such a pair of jeans

men were born to wear wranglers

bret said so

Mar 29, 2011 7:35PM
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Lucky you, size one! I'm, well, let's just say NOT a size one, and skinny jeans look horrible on me! I bought some flare jeans on sale, and they are just the right fit.

Mar 30, 2011 2:34AM
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I work with all these designer jeans, and all I can say is............ they are all overpriced junk. The lack of quality in these pricey jeans is appalling, I cannot understand why any intelligent person would spend that kind of money on a piece of cloth you can see through. Customer after customer tells me none of these jeans hold up to a couple of washings, yet they are still flocking to the stores to buy them. I might not be hip with the times, but I will take a well made pair of Carharts any day of the week. Keep making True Religion, Joe's, J Brand, Rock & Republic, William Rast, 7 For Mankind etc rich, they love you idiots all the way to the bank.
Mar 29, 2011 9:19PM
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All this means is that once again the retailers want us all to go out and buy all new clothes based on their newest thing. It always seems like with jeans it has always changed from skinny, flares. straight legs and boot cuts. If it isn't the leg cut that changes it is the waist cut. I agree with the posts, we should be able to choose from all of the different kinds of jeans based on what we like and what looks good on us. The posting by GoldDiggingForReal is just mean spirited and doesn't recognize that  some of us are not a size one....and who really wants to be that, as all of us would be the same then.
Mar 30, 2011 1:38AM
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THANK GOD!!!!!!!!!!  THERE WERE UGLY WAY BACK WHEN AND THEY ARE UGLY NOW!!!!  There is NOTHING FASHIONABLE about SKINNY JEANS OR LEGGINGS!!!  They are BOTH TACKY!!!  They should have pulled them from day 1!!! 
Mar 29, 2011 9:41PM
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Oh my goodness, GoldDigginForReal, you are so mean! Not everyone who isn't thin overeats. Ever heard of genetics?  Some people eat right, exercise, and still have trouble losing weight. Some women are also just curvy and not necessarily overweight. Skinny jeans may not look good on them. I wonder what made you so judgemental.

Mar 29, 2011 8:03PM
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THANK GOD! Skinny jeans SUCK. Only a handful of people actually look good in them. I haven't been able to buy good jeans for a while now!
Mar 29, 2011 9:13PM
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Dear golddiggingforreal...I can see your muffin top from here....
Mar 30, 2011 12:14AM
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thank heaven. I am tired of young teenage boy wearing the skinny jean more than young teenage girls in my part of the country. Hello flare jean!!! ;)

Mar 29, 2011 7:53PM
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I am a size 2 & skinny jeans fit & look good on me. I have always been naturally slim my entire life.   Can't believe the new thing will be those ill fitting, sloppy looking flare legs again (didn't they just go out of style) !  Time to start hoarding all the skinny jeans I can afford...I don't care how out of style I will look or be,  at least they will fit.  At 39 years old I look even more out of style wearing flares that look like they belong on my trendy daughter NOT her mother.  Why can't they just have a variety of jeans in the Jrs.  & Misses dept.  We are NOT all built the same..... UGHHH
Mar 30, 2011 1:07AM
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I'm sorry, I don't care if they're in style, flares are so ugly. No matter what you wear, flares will make your outfit look terrible. I suggest to anyone, if you don't like skinny go to straight leg. Obviously this article has no fashion sense, "Uggs worked well with skinny jeans" WRONG! Uggs don't work well with anything.
Mar 30, 2011 10:16AM
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I agree with another post here...skinny jeans look good only on skinny women. As for the flare leg jeans...YUCK...who wants to go back to that style. I am not sure in this economy everyone is going to junk their jeans to run out and buy a whole new wardrobe....I guess the designers who cooked this idea up are hoping they will. Where I live you still see most of the people wearing jeans in straight leg or boot cut jeans....not extreme to either direction.
Mar 30, 2011 7:48AM
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"No one ever went broke underestimating the intelligence of the American public."
H.L.Mencken
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