HP targets new markets with light desktop computer

The interface is aimed at casual usage and is likely to gain traction in tourism, education and hospitality.

By Trefis Jun 26, 2012 2:43PM
TrefisHewlett-Packard (HPQ) has announced a thin-client interface for casual browsing and media consumption targeted at hospitality and educational businesses. The target audience is likely to be hotels, Internet cafes and other public spaces like libraries and airports where users only want to check email and consume media, such as information and photos.

HP is already the leader in hardware sales and this will extend its dominance in the segment.


Named the "Passport 1912nm Internet Monitor," it is an all-in-one desktop running a Linux-based OS costing $259. It is meant for casual usage and end users, so there is no need to install software making it malware resistant, which is likely to enhance user experience as performance will not degrade on heavy usage.


It comes with an 18.5" screen and shows only five large icons for music, photos, video, settings and the Web. A card reader and several USB ports allow users to connect media via SSD cards and thumb drives. It will also run a stripped down version of Firefox to improve speed. It is aimed at casual usage where most of the computing is done online and is likely to gain traction with tourism, education and hospitality.


Potential upside for HP

The thin-client architecture for hotel Internet monitors could solve a lot of problems for hotels as it makes the system highly resistant to degradation in performance and malware, thus reducing maintenance costs for the clients. If the Passport 1912nm Internet Monitor improves HP market share in global desktops sold from our current estimate of ~20% to ~25% by the end of our forecast period, we can expect an upside of up to 5% on our current price estimates.


HP Infrastructure Outsourcing Revenues

We currently have a $32 Trefis price estimate for HP, which is around 50% above of the current market price.

Tags: HPQ
2Comments
Jun 27, 2012 8:08AM
Jun 26, 2012 6:57PM
avatar
This is why Microsoft released their Surface tablets.
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