Apple leads in mobile ad impressions
Mobile web and apps usage on the iPhone is increasing thanks to its immense popularity.
Not only has the iPhone 4S helped Apple become the No. 1 global smartphone maker, but it has also helped narrow the gap with Google's (GOOG) Android operating system in the U.S. in the last quarter.
Apple led the mobile ad impressions market in North America with a share of 35% from October 2011 to January 2012. Clearly, the launch of iPhone 4S helped Apple rise up to Android. Research In Motion's (RIMM) BlackBerry operating system saw an even steeper decline than Android, dropping 8.9% to finish at third place with 11.6% share during the same period.
Mobile usage directly depends on smartphone popularity
Apple's growth in the mobile ad impressions market is a direct result of the iPhone's increasing popularity. According to one report, the iPhone 4S, iPhone 4 and iPhone 3GS took the top three spots in the U.S. smartphone market last quarter. And iOS, with a market share of 43%, narrowed the gap, with Android at 48% in the smartphone operating system market.
Even globally, Apple is now the leading smartphone arena. It recently overtook Samsung to gain the number one spot with a market share of 24% in Q4 2011. This goes to show that the more popular the smartphone, the higher is the mobile web and apps usage. The increase in this usage results in increased mobile ad impressions.
Our $550 price estimate for Apple's stock is about 5% above the current market price.
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
An interest rate tease in The Wall Street Journal sends the market into an optimistic tizzy -- but one that doesn't end quite at the top.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.