Food safety a driver in Shuanghui's Smithfield deal

Chinese consumers crave brands they can trust and that means opportunities for companies such as Nestle and Abbott Labs.

By Jim J. Jubak May 30, 2013 7:47PM

Grocery shopping copyright CorbisIt's not about the pigs.


More precisely, Shuanghui International's $7 billion deal to buy Smithfield Foods (SFD) isn't just about the pigs.


The big driver here is China's recurring scandals over food safety, whether it's melamine in powdered milk and baby formula, or rat meat being sold as lamb, or excessive levels of antibiotics in chicken. 


Large numbers of Chinese consumers simply don't trust domestic food suppliers and will go to astounding lengths to buy overseas products that are thought to be safer. That's led to rationing of formula sales to Chinese travelers in New Zealand, a formula smuggling ring in Hong Kong, and online purchases of milk and formula from Germany on Taobao that can result in a two-month wait before delivery.


Chinese food companies know they have a problem. They can see it in their sales numbers. For example, China Mengniu Dairy, the country's largest dairy producer, saw sales drop 3.5% in 2012 and operating profits fall 16%. The company blamed the decline on food safety problems in China.


And the stakes are really, really high. China's baby formula market alone was $15.4 billion in 2012 and grew by 29% that year. International sellers of baby formula took 50% of the market last year and are projected to increase their share to 55% in 2013.


And this is just the market for baby formula. There's also milk and yogurt, chicken, water, and, of course, pork.


Some Chinese food companies have responded by forming joint ventures with international companies. China Mengniu, for example, has formed a joint venture with France's DANONE to sell its yogurt in China. China Mengniu has about 16.8% of that market now with DANONE at just 1.6%. Projections are that yogurt sales in China will grow by 57% by 2015 to $11.6 billion. (DANONE now gets 6% of its sales from China, the company's fourth largest market.)


The final extension of this trend is, of course, the $7 billion purchase of Smithfield Foods by Shuanghui International.


I'd look at international food companies such as Nestle (NSRGY), Mead Johnson Nutrition (MJN), and Abbott Laboratories (ABT) for deals that give them more access to China's market in exchange for Chinese companies being able to add overseas brands to their lineups. (Abbott is a member of my Jubak's Picks portfolio ) 


Also keep an eye on the IPO of Synlait Milk, the New Zealand subsidiary of China's Bright Dairy & Food. And as long as you're in New Zealand, take a look at Fonterra Cooperative Group (FSF.AU in Sydney, FSF.NZ in New Zealand). The New Zealand milk producer is the largest. The New Zealand milk producer is the largest exporter of milk in the world.


At the time of this writing, Jim Jubak didn't own shares of any companies mentioned in this post in personal portfolios. When in 2010 he started the mutual fund he manages, Jubak Global Equity Fund (JUBAX), he liquidated all his individual stock holdings and put the money into the fund. The fund may or may not own positions in any stock mentioned. The fund did own shares of Fonterra as of the end of March. For a full list of the stocks in the fund as of the end of the most recent quarter, see the fund's portfolio here.  


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3Comments
May 31, 2013 5:07AM
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Ban China from buying any American food company, no exceptions.
May 31, 2013 9:15AM
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This absolutely, the worst plan or idea; That I have heard in years...

No Foreign companies, should be allowed to control our food chain, but more and more all the time..

Stop it now...

avatar
I would like to see all foods that are from China or China owned. If they can't even make toys or sheet rock safe, how could we possibly trust them with food?
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