Sears' big problem: Dying malls

The company built a valuable real-estate portfolio by placing stores at shopping centers across the country. Now many are falling out of favor.

By Kim Peterson Jul 30, 2012 1:49PM
Sears Holdings (SHLD) anchors many of its stores in shopping malls, a tried-and-true strategy that served it well for decades.

But malls have gone out of style in the U.S., and now Sears finds itself on the wrong side of that strategy. Many Sears stores have fallen into disrepair along with the aging malls they anchor, and while the company is trying to remodel some stores, that won't fix the problem.

Post continues below.

About a third of the enclosed malls in the U.S. are "dead or dying," Ellen Dunham-Jones, a Georgia design professor, told the Los Angeles Times. Many count a Sears store as one of their largest tenants.

A Times reporter visited a Sears store in Santa Monica, Calif., several times and found no customers, no toilet paper in the restrooms, not enough signs to help shoppers, and "unsmiling sales associates who rarely offered help."

That's not isolated. Sears shoppers complain loudly on this site and others about lousy customer service and aging stores. The company is taking the hint and spending some money to improve stores, but not nearly enough. In general, retailers spend $6 to $8 per square foot a year on such updates, ISI analyst Greg Melich told The Wall Street Journal. But Sears spends far less -- about $1.50 to $2 per square foot.

Sears' substantial real-estate holdings are considered among its biggest assets, but it has been selling or spinning off some properties. The company is closing as many as 120 Sears and Kmart stores. It's selling 11 stores and spinning off others.

That has helped the company raise cash. Sears posted a $189 million profit in its most recent quarter from a loss a year earlier. But analysts say those moves are just a bandage over bigger wounds at Sears.

Dying malls aren't helping. The trend these days is larger "lifestyle centers," Dunham-Jones told the Times. Such centers have restaurants, shops, movie theaters and other amenities and are easier to access for cars and public transportation. People no longer want to park in a monstrous lot and walk into a monstrous mall that drains time and energy.

As a result, many of the malls that once made Sears plenty of profit are falling by the wayside. Vacancy rates hit an alarming 11% at strip malls and 9.4% at large malls last year.

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236Comments
Jul 30, 2012 9:46PM
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There was a time when sears was the place to go because of their service and waranties,

now when you have a problem, its phone them everyday to see if they can send someone

out to repair. What kind of warrantee is that. Call everyday  Right 

 

Sear don't blame wal-mart it you.

Jul 30, 2012 9:40PM
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I don't agree with the statement Malls are closing and sitting empty. I live outside of Philadelphia and all the Malls around this area seem to be doing okay. Now SEARS may not be doing well. I don't go into SEARS. I normally go into NORSTROM'S and MACY'S, or LORD & TAYLOR. If I need anything other than clothes I go to BED BATH AND BEYOND, TARGET, KOHL'S, JC PENNY OR BOSCOV'S.  For home repair I go to Lowe's or Home Depot. But the malls and the movie theatres and such seem to be doing fine.
Jul 30, 2012 9:40PM
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they need Mr Sears and Mr Roebuck not these little corporate bottom line jerks with so called Degrees the co has gone to far down to recover. Their appliance repair service is in disarray.  That is my 2cents.   
Jul 30, 2012 9:38PM
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Every big box retailer has the same disease-- administrative management that doesn't shop in their own stores. Who decided to pump tee shirts and prostitute clothes for teens, liquidate big & tall and then floor plan store brand knock-offs right next to name brands? What ever happened to staging or displaying fashions? Why have aisles of the same stuff Wal-Mart offers? Malls haven't kept up with the times. There are so many new life aspects that could be interated into mall space but the whole idea of malls and big box retail anchors has gone financial. It's only about money. 
Jul 30, 2012 9:36PM
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Sears problem is they seel non quality items and consumers are not going to pay top dollar for stuff they can get at wallmart. The quality of sears merchandise sucks and they don't honor there warranties. I bought riding law mower their and it was A POS !!! Will never buy crap from sears ever!
Jul 30, 2012 9:36PM
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I used to go to Sears to pick up women.
Now I just go to any article written by MSN.


Jul 30, 2012 9:28PM
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Really who goes to a mall for Sears? Sorry was just reading some ofthe posts below mine. The malls have been dying along time, who the hell wantstogo to themall. When we were young it was a place to hang out to be with your girlfriend, or meet new people. Now you can go there to find your new crack whores. Like yousaid Sears screwed themselves trying to be something they were not. Sears is tool, crafstman, and that is it> Quit trying to besomething you are not. Oh wait, you already did and now look at you. K-Mart, how freakin stupid could you be. I should be CEO!
Jul 30, 2012 9:11PM
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Sears should do what the airlines did in 2001: demand a HUGE GOVERNMENT BAILOUT.
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   Sorry to say I'm a die hard Sears person concerning their tools but that's all. Back in the day when they had good service I bought a freezer from them. And, it seems like right after I bought the thing their service went right down the shitter. I've been buying my other things from Home Depot, Lowes & etc. Anyone but Sears.
Jul 30, 2012 9:04PM
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I think it's the other way around, malls are dying because of sears. I haven't been at a Sears store for 2 to 3 years. They keep cutting product lines, reducing departments and quality. I saw one store manager attempt to keep a store open when ordered to close by Police and Fire in an emergency and only closed when faced with arrest placing the customers and employees' in potential danger. Sears and K-Mart have BAD management, I simply stopped shopping at either store    
Jul 30, 2012 8:52PM
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I stopped shopping at Sears' because they have the worst customer service I have ever seen.

I purchased a craftsman lawn trimmer and can't get parts to use it.  I went in with the model numbers for every appliance I wanted to redo my kitchen and it still took the salesperson and hour and half to figure out how to ring it up.  I wil go anywhere but Sears for my shopping.

Jul 30, 2012 8:29PM
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I don't think it's as much the dying malls as the product quality, look of the stores, etc. that started as soon as Sears was sold. That's why I stopped shopping there.
Jul 30, 2012 8:09PM
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Sears created their own problems. Lack of quality and poor customer service caused a lot of people to stay away. I miss the old Sears from years ago......... Goodbye old friend...........
Jul 30, 2012 8:02PM
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Bye Bye Sears , ya reap what you have sown , enjoy the harvest LMAF
Jul 30, 2012 7:56PM
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Sears if a gone company with poor service, poor products and poor warranty.  They lie and make ya buy new products and FLAT LIE about it. No catalog when we all work....good thinkin on your part.  They suck and I can say that after shopping there for over 40 years!!!!
Jul 30, 2012 7:53PM
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Dear ANONYMOUS, 

It would greatly endear you to the Internet at large to DDoS these pathetic, also-ran dating sites that use comment boards as ad space. 
Jul 30, 2012 7:42PM
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Sears doesn't have a problem with dying malls, it has a problem with customer service and lack of supply. The last time I went into a sears was this past Christmas, to purchase a tv on sale. Doors opened at 10 am, same time I was there and they had already sold out of them. Went to Wal-Mart, bought a better tv for a lower price, never went back to sears.
Jul 30, 2012 7:31PM
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SEARS WOU:D HAVE MUCH BETTER SERVICE IF THEY ACTUALLY PAID THEIR HELP MORE THAN MINIMUM WAGE WITH NO RAISES.ITS THE OLD YOU GET WHAT YOU PAY FOR.THEIR MORE INTERESTED IN YOU GETTING THEIR CHARGE CARD THAN YOU BUYING SOMETHING>VERY SAD.
Jul 30, 2012 7:26PM
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Being at the mall is not the problem. Sears is one of the worst in customer service.  I will never buy anything from Sears again. When I was having a problem with the cooling unit I bought, I asked to speak to a supervisor. Too this day I have never heard from anyone. We need companies like Sears to go out business, so that new companies can be created.
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