Groupon aims higher with car deal
The daily deals site tries to expand into bigger-ticket items as it heads to a public offering.
If you think the Groupon deal is supposed to make them customers for life, then you also don't understand customer retention. Groupon is a tool to get customers in the door - just like a billboard and a postcard campaign. After that - it's up to you to get them to come back. If you don't have a method to get their e-mail address so you can notify them of specials, deals and just plain great news - then you'll likely lose with Groupon. If you do understand that, you could do a Groupon every week and make millions.
They can't be serious!
Pay a company $200 dollars to get a $500 dollar coupon - as incentive to purchase?
Uhm, jack the price by $750 dollars, kick off $250.00 - to offset that initial $500 dollar coupon? Seriously?
Guess dropping prices a few hundred dollars from the start is completely out-of-the-quesiton.
FALL FOR IT dumb consumers - FALL FOR IT, every time. DER!
As a car dealer, I'd take that deal all day long!
You don't need Groupon to get a better deal than that, just by going to your dealer!
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