Will Google Wallet take off now?
Starting this week, many Android owners can use their smartphones to pay via Visa, MasterCard, American Express or Discover -- while leaving the plastic at home.
Google (GOOG) really wants you to ditch the fraying leather billfold in your back pocket. The king of search just opened up its mobile payment system, Google Wallet, which had been limited to Citibank cards, to all credit and debit cards, including Visa, MasterCard, American Express, and Discover.
That means you can now sync any credit card account with Google's mobile app, store the info in Google's cloud, and buy goods at the store simply by tapping your Android phone on a payment terminal. More than a big step forward for near-field technology (NFC) payment systems, the new Google Wallet boasts added security features, namely the ability to disable its services from a remote computer in case you lose your phone.
Customers have been slow to adopt Google Wallet -- but are these improvements enough to take the app mainstream?
Maybe. Google Wallet is quite useful now. This is a "huge announcement," says Patrick Roanhouse at Betabeat. Whenever you tap your NFC-enabled Android at one of the 200,000 MasterCard PayPass-supported retail locations across the U.S., Google will instantly charge your chosen credit card and "give you detailed purchase information" right on your phone screen, allowing you to keep track of your purchases in one handy place. Before, Google Wallet was a novelty. Now it's legitimately helpful.
How useful can it be when it only works on a few phones? Sure, now you'll be able to use Google Wallet to pay with any credit card at places like Whole Foods, McDonald's, and Walgreens -- but there's a massive catch, says Claire Cain Miller at The New York Times: Google Wallet still only works on "six Spring or Virgin Mobile phones." Of course, you can also use Google Wallet on Google's Nexus 7 tablet, which is equipped to handle NFC payments, "but pulling out a tablet at a cash register seems more difficult than just using a credit card."
Google Wallet won't go mainstream anytime soon. Google Wallet just got a lot better, says Casey Johnston at Ars Technica. But it still has a number of obstacles to overcome. Perhaps chief among them: Though 200,000 or so retailers have equipped themselves to handle NFC payments, overall, "brick-and-mortar store adoption of Google's NFC payment process is still low." Let's be realistic: "It will still be a while until users are hitting their phones against cash registers with abandon."
More from The Week
MORE ON MSN MONEY
DATA PROVIDERS
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
Japanese stock price data provided by Nomura Research Institute Ltd.; quotes delayed 20 minutes. Canadian fund data provided by CANNEX Financial Exchanges Ltd.
LATEST POSTS
All hail the bull market, which ended the week with a big rally. But it also is starting to look a little like 1987, which suffered an epic blow-out.
FIDELITY VIEWPOINTS
- How to sell covered calls - Fidelity Investments
- Savvy year-end tax moves to consider now - Fidelity Investments
- Seven ways to prepare for tax changes
- Five reasons an annual review is crucial - Fidelity Investments
- Take a look at mid caps now - Fidelity Investments
- State of the sector: Health care - Fidelity Investments
VIDEO ON MSN MONEY
ABOUT
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.

