Diet Pepsi's new recipe: Will fans taste the difference?
The second-place soda giant is in the midst of a brand overhaul.
Of course, Pepsi, which has lost market share to Coke in recent years, seems to know this, and is in the midst of a rebranding campaign to convince consumers to give them another chance.
The first, admittedly brilliant step: Pay Beyonce a lot of money to shill the product. The second, more questionable step: Change the recipe of Diet Pepsi.
According to The Associated Press, the company has quietly added a new artificial sweetener -- acesful potassium -- to "stabilize the taste of the drink."
It is the first time the recipe has been changed since the 1980s, when Diet Pepsi's principal sweetener, aspartme, was introduced to replace saccharine. Pepsi officials say the addition of acesful potassium won't alter the flavor of Diet Pepsi too much. Rather, it should make the taste of Diet Pepsi "come across in high definition," according to Angelique Krembs, Pepsi's vice president in marketing.
In addition to Diet Pepsi's new synesthetic properties, the company will launch an ad blitz with the tag line, "Love Every Sip," and introduce new "special edition silver cans featuring the blue-and-red Pepsi logo in a heart shape," says the AP.
However, even Coke, which has remained, according to the New York Times, the top brand in the world for 13 years, has run into trouble changing the design of its cans. In 2011, the company pulled its silver, holiday-themed cans because customers confused them for Diet Cokes. "I drank one and wondered why it tasted so good," Gail O'Donnell, a Coke fan, told the New York Daily News.
More from The Week
MORE ON MSN MONEY
Copyright © 2013 Microsoft. All rights reserved.
Quotes are real-time for NASDAQ, NYSE and AMEX. See delay times for other exchanges.
Fundamental company data and historical chart data provided by Thomson Reuters (click for restrictions). Real-time quotes provided by BATS Exchange. Real-time index quotes and delayed quotes supplied by Interactive Data Real-Time Services. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by SIX Financial Information.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.