Microsoft readies Windows 8 launch
The new operating system is expected to be the company's biggest debut ever, as it will target desktops, notebooks and tablets.
The Windows platform currently dominates the operating system market and competes with Apple's (AAPL) Mac OS, Linux-based distributions and, to some extent, Google's (GOOG) Chrome OS. Windows 7 had a successful launch two years ago, having sold more than 500 million licenses worldwide to date. Windows 8 is expected to be launched in 2012, but may be delayed to early 2013, according to some reports.
Windows is one of Microsoft's most valuable businesses and accounts for nearly 25% of Microsoft's near $32 Trefis price estimate, which stands nearly 25% above the current market price.
Windows 8 beta launch in February
Windows 8 is expected to be Microsoft's biggest launch ever. It will target not only desktops and notebooks, but also tablets, where it will compete against Apple's iOS and Google's Android OS. We expect Windows 8 to outsell Windows 7, as it targets a much larger market.
Microsoft has already garnered support from major notebook manufacturers such as Hewlett-Packard (HPQ), Dell (DELL) and Samsung as they prepare to deliver Windows 8-powered ultrabooks and tablets soon after the official launch. Nokia (NOK) has announced plans to launch a Windows 8 tablet as well.
Microsoft currently has around a 77% share of the operating system market. We expect that to decline marginally to around 76% by the end of the forecast period as competition intensifies. By dragging the trend-line in the chart above, you will see how a change in Windows market share impacts Trefis price estimate for MSFT stock.
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