LinkedIn releases Windows Phone app
Windows Phone has the potential to become the third-largest smartphone platform in coming years.
The business-networking site already offered mobile apps for iOS and Android as well as an HTML 5 mobile website. However, the new app is targeted specifically at Windows Phone users.
Windows Phone may have a laughable market share in the smartphone space right now, but it is expected to become the third-largest smartphone platform in coming years. The Windows Phone app comes with a number of features, including real-time updates, news, connections, job searching and tracking companies.
Going forward, LinkedIn will benefit not only through mobile advertising on its apps, but also by leveraging them to increase engagement on its platform.
Ads and Marketing currently account for nearly 30% of LinkedIn's total $44 value estimate, which stands nearly 50% below its market price. LinkedIn competes primarily with Facebook and Google (GOOG) in the online advertising space and Monster (MWW) in online job search.
More Trefis Stories
Copyright © 2014 Microsoft. All rights reserved.
Fundamental company data and historical chart data provided by Morningstar Inc. Real-time index quotes and delayed quotes supplied by Morningstar Inc. Quotes delayed by up to 15 minutes, except where indicated otherwise. Fund summary, fund performance and dividend data provided by Morningstar Inc. Analyst recommendations provided by Zacks Investment Research. StockScouter data provided by Verus Analytics. IPO data provided by Hoover's Inc. Index membership data provided by Morningstar Inc.
As geopolitical tensions threaten to spin out of control, investors are wondering how best to position their portfolios for the global turmoil.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.