McDonald's tries to shake the 'McJob' image
The company hopes to hire 50,000 workers today in an effort to put the burger-flipping stereotype to rest.
Good luck hiring with that stereotype. But that's exactly what McDonald's is doing today in a push to hire 50,000 new workers. "We're proud of our food, and we're just as proud of the jobs we create," the company says about what it has called its National Hiring Day.
Post continues after this video interview with McDonald's about its hiring push:
McDonald's says its jobs could be a way to buy a first car, put yourself through college or enter the corporate world. That last one is a bit of a stretch, but at least McDonald's has some imagination. The company says it trains people on leadership, team building and creative thinking. And most of the jobs should pay more than the $7.25-an-hour minimum wage.
Is that enough to change the "McJobs" image?
The company hopes the big public-relations boost it's giving this hiring push will help. National Hiring Day is a bit of a stunt on McDonald's part. With 14,000 U.S. locations, hiring 50,000 workers means a little more than three workers per store, on average. McDonald's hired the same number of employees last April, The Associated Press reports.
In this battered economy, Starbucks (SBUX) has become the go-to alternative for people struggling to find employment, the Chicago Tribune reports. That's because Starbucks has successfully portrayed its jobs as full of long-term potential and good benefits.
Even Chick-fil-A and Panda Express have built up a good hiring story with young people, one restaurant consultant tells the Tribune. "McDonald's is considered to be a fast-food restaurant," the consultant said. "It's going to be tough for them to differentiate themselves from the other fast-food restaurants."
McDonald's has gained recognition as a top place for hourly workers. Working Mother magazine recently named the fast-food chain to its list, citing the company's tuition reimbursement, mentoring, career counseling and flexible child care spending account among the factors.
Ok, so McDonalds hires workers at minimum wage. They are a US company following US labor laws, paying US taxes. What are they doing to you. If you don't want minimum wage, work somewhere else that will hire you. Why do people always feel as though companies owe them something, even though they are not even working for them. I have a policy in my office. If you are going to complain to me about something, fine, just have a workable solution to fix the problem. To complain without thinking of a solution is just bitching.
Please people, don't complain about McDonalds. If you want to fix the problem, own a McDonalds and offer hire more wages. Otherwise, please shut up.
Mickey D's has a strange vision of itself.
Close your eyes and say fast food. Odds are you think McDonalds.
That's the way it is.
Here in Texas there's little diversity at McD...most employees speak spanish.
McJob seems to hit home as a reality.
Oh, I am a stockholder of McDonalds.
Congratulations!! Don’t be discouraged by any negative comments. Keep it up! The economy needs this type of initiatives to re-bust the current economy status. GOOD JOB! ;-) Keep Pushing for more jobs across the nation!
At the age of fourteen I became a McDonalds employee. I was my second job, but my first REAL one. (Paycheck and dress code) Although there were times when I hated it, like Lot and Lobby duty, I must say I had a blast working there and I still talk about to my sons. Working there fueled my passion for cooking and equipped me with transferable job skills that I still use to this day in a totally different type of occupation. I wouldn't want to work there now at the age of 35 ....but recommend I will be sending my son down to fill out an application!
I know tomorrow's 4:20 but it looks like some of yall started a bit early.
This has less to do with Obama or HCR or any myth that American business is scared of presidential policies limiting their ability to make a buck in bad times (any current profit and productivity charts out there will tell you very quickly that corporate America is doing just fine with Obama as president) and more to do with the GLOBALIZATION of labor, and the subsequent equalization of wages across the international labor market.
You want cheap crap from "Third World" countries? You want everyday value pricing? Well this is the trade off: lower wages, greater competition across a larger labor pool, and less benefits. Sorry, but it is what it is.
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Investors are anxious to see if hiring can maintain its strong pace in the second half of the year.
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