Is Wal-Mart's Scan & Go the future of shopping?

The retailing giant experiments with letting customers use smartphones to speed through checkout. Will it work?

By TheWeek.com Sep 7, 2012 2:39PM

Wal-Mart store in Secaucus, New Jersey / Jin Lee/Bloomberg via Getty ImagesWal-Mart (WMT) is test-driving a system that could dramatically change the way Americans shop. The program, called Scan & Go, lets customers scan their own goods with their smartphones, pass through a self-checkout line and zip out of the store.


The company recently conducted a trial run with employees and their friends and families at a Wal-Mart Supercenter in Rogers, Ark., not far from the retail giant's Bentonville headquarters. If all goes well, the nation's largest retailer could begin rolling out Scan & Go nationwide. Is this the future of shopping? 


Here's a brief guide:


How does the system work?

First, shoppers install the Scan & Go app on their iPhones. Then, while cruising Wal-Mart's aisles, they scan the bar codes of the items they want and bag them as they shop. Once they've got everything they need, the app sends data on the scanned items to a self-checkout station. The customers stop by the payment station, swipe a credit card, and -- voila -- they're on their way. The test version doesn't allow customers to pay using their phones, which would let them skip the payment station, but mobile payment could be coming.


What's the point?

Wal-Mart figures the new system will pay off for customers and the company alike. A trip to the big box theoretically becomes more enjoyable for shoppers if they can avoid long checkout lines. Meanwhile, the company says it can save $12 million on cashier salaries for every second it can shave off the typical checkout process.


Has anyone tried this before?

Yes. This is the fourth technology that large-scale retailers have seized on in their ongoing quest to simultaneously cut costs and make shopping easiet, Paul Weitzel, a managing partner at the retail consulting firm Willard Bishop, tells Reuters. Supermarket chain Jewel-Osco, for example, experimented several years ago with giving customers handheld scanners. "With smartphones and improved technology," Bishop says, "we're only going to see more of this."


Will this really change the way we shop?

Existing self-checkout lines become annoying when the scanning contraption doesn't recognize an item and you have to wait "for a Wal-Mart worker to intervene," says Christina DesMarais at PC World. If Scan & Go eliminates such snafus, it's a blessing, but it won't be revolutionary until you can pay with the app and avoid the checkout counter altogether. This "fledgling program" is just the beginning, says Jennifer Van Grove at VentureBeat. Wal-Mart Labs, the retail giant's social and mobile product incubator, has been snapping up app makers and mobile payment startups, all in an effort to zip customers out the door faster. And not a moment too soon, says Jose Martinez at Complex. Those of us who love Wal-Mart's low prices hate its long checkout lines. If the company can save money and lose the bottleneck at the same time, it's "a match made in heaven."


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Tags: WMT
30Comments
Sep 7, 2012 6:52PM
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An IPhone. Well for crying out loud, They are making it easier for the non working crowd to shop. How nice.

It seems like no matter what store I go to and get in line, the gal in front of me in line is on her fancy IPhone, then she gets to the register and whips out her EBT card.

Sep 7, 2012 3:38PM
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Sounds like a great opp for shoplifters! How about the line you're gonna be standing in to get a question answered or a price changed or a coupon scanned...think of all those cashiers that walmart can put on unemployment and food stamps so walmart can make billions more!

 

It's also good to know that all those food stamp recipients are getting enough money from the government to buy iphones so they can do all the scanning!

Sep 8, 2012 4:05PM
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  With so much theft at Walmart this will not last long.
Sep 7, 2012 3:41PM
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Humm,

What is to prevent you from putting an item or items in the cart which you don't scan.  Sounds like they're going to have a big shop lifting problem on their hands.

Good luck with this.

Sep 7, 2012 11:44PM
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I absolutely will not use a self checkout at any business.  The unemployment problem is always great enough in this country that I absolutely refuse to participate in any scheme to deprive more people of a job.  In fact, as far as I can avoid doing so, I will not do business with Wal-Mart.  They have destroyed and continue to destroy too many businesses and business opportunities as it is.  I say "as far as possible" because in our little community of about 10,000 all we have left after Wal-Mart's arrival is Wal-Mart, one grocery and two pharmacies.  You can't buy a shirt or a pair of shoes or almost anything else without driving at least an hour anywhere but Wal-Mart.  How I do despise that place.
Sep 8, 2012 5:27PM
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It dosent work that well.I like people having a job.Some service is nice to.
Sep 9, 2012 11:29AM
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How are they going to monitor what is put into the bags before they leave the store? At least with a checkout person monitoring what is scanned and put in the bags you have a deterrent to theft. It sounds as if this is a honor system based scheme. In this day and time we are not a society of trustworthy people. There are no more handshake deals. From the top down, presidents to the lowest of us, dishonesty is on full display.
Sep 8, 2012 12:08PM
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Hire some PEOPLE you cheap greedy corporate slime buckets.  Make your store a place people want to be instead of the filthy toxic atmosphere it is.  Get rid of all the toxic crap from China. Your slogan used to be Made in USA now it is Made with BPA.  No one goes to your store because they WANT to they go because you have driven out all competitors and now you have sunk to the 7th circle of the inferno and are the only place in the small towns you corrupted and bankrupted. The joke is on you though, all those competitors employees who now have no jobs are no longer buying your goods either.  So until corporate America and YOU get with the program and remember that these are lives and not numbers, your profits will continue to be lowered.  And your stupid CEOs will continue to try to do more to make profit margins rise while totally being clueless about the ROOT CAUSE of why people are spending less. It is not the unbelievably long lines at your store (not totally anyway) or because of the ridiculous markup you have on your cheap crappy goods (ok this contributes too) it is basically because the people who shopped there when you HAD some integrity now do not have jobs to provide even basic items with and are no longer able to shop ANYWHERE.  Wake up retards.  Sacrifice a little.  Buy one less summer home.  Maybe 25 or 30 employees could buy themselves a home with that money.  And some of your crappy merchandise to furnish it with.  Good luck when 10 years from now you are scratching your heads wondering why no one can make a profit. 
Sep 7, 2012 5:07PM
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WHO CAN AFFORD AN IPHONE? AND PAY FOR ITS MONTHLY FEES? not me..I agree with others, this will enable

lots more shoplifting,and make things easier for them..what a concept!! i wonder when they are walking out with

their shopping carts and goodies bagged,will the buzzer go off for the items they didn't scan? I don't live close to a

Walmart anyway,so don't go there.I try to shop in our small town and help out the locals..

Sep 7, 2012 10:14PM
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If Walmart don't want to hire checkout employees and give customer service they should just lock the door.  If I go to a store without a checkout lane and must checkout myself I just leave the cart and walk out.  This has happened several times and will continue.   Walmart is getting very bad on the registers but it depends on where the store is located.    The Western region is just awful and the Regional VP should be fired.

Sep 7, 2012 9:31PM
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me and my wife said the same thing, what will keep them from slidding something in the bag that they didn't scan? shoplifting is already a big problem, it will probably get worse.

Sep 8, 2012 7:45AM
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I think the smartphone checkout theory for a retailer is good for them. In practice it's not going to be practical for customers. I have never understood why a retailer such as Walmart has long lines anyway.Every penny Walmart spends from trucking and shiping and marketing and foreign relations down to stocking , janitors and security is all based on getting the customer through a checkout line and getting paid.Why Walmart will not hire enough cashiers or install enough checkout stations to be activated during peak demand has always baffled me. If I want to spend less than $50 I don't bother with Walmart for that very reason. I know that to save maybe a buck or 2 I will have to endure a wait in a checkout longer than it took me to get what I wanted off the shelves I will opt for another supermarket that I can get through the checkout in a minute or 2. If Walmart cannot get paid at the cashier all they do in every other aspect of the business is worthless. If I could get through a checkout in a reasonable amount of time I would not have a problem with Walmart for small purchases. Self checkout is more trouble than it's worth and they have to have a cashier standing at the stations anyway to over ride or fix some issue with produce or whatever. Just face it and find a way to provide the single most important service with real people and forget the technology that only a fraction of the customers are going to use.
Sep 8, 2012 12:03AM
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so noone is going to "forget" to scan anything, right?  Everyone is honest, so why not?
Sep 8, 2012 2:18PM
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@ Nicholas Van Orton

 

Sadley - you are not the only example of how our great nation has been so fragmented. As 9-11 approaches, and we remember that somber date - I would hope we could recover the Idea of "American" and not focus so much on "Republican" or "Democrat".

 

I write these words to you Sir - because frankly - you are part of the problem, and I would hope you would want to be part of the solution.

 

When someone such as yourself reads an article on self-check out technologies, and the future, and all you have to comment about is a rant on  "Us" against "Them" politics - then you are part of the problem.

Sep 8, 2012 9:30AM
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I would love to see Bill Clinton working at this company from his home state.  Then I could imagine the videos of him with all the hot women of Walmart.

At least he would be back in his class and could relax more.
Sep 8, 2012 1:00PM
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I loved when they allowed self scanning of lots of items, was a good way to get extra items for free. I sure will love this new system too, even easier to cheat.
Sep 10, 2012 7:47AM
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The only thing "smart" about a Smart Phone is not buying one and using your own brain to help you in life. Every day you rely on that phone and apps, your brain lightens it's load and replaces it with air. If you can't put it down, it will own you. Life is too short to be subservient to a device.
Sep 10, 2012 11:06AM
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My question though which wasn't brought up in the article, is what is to keep people from only scanning in part of their items and just walking out with items they didn't scan and pay for???
Sep 9, 2012 5:29PM
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> Nicholas Van Orton: Your lists of donors tell me that the lawyers want to keep using the government to create an endless stream of laws they they can endlessly litigate at both the individuals and the taxpayers expense!
Sep 10, 2012 1:16PM
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I DO NOT use self scan because someone will lose their job & I don`t get a discount for checking myself out, Wal-Mart can aford to pay check out persons. I have left full carts of grocery because

line was to long.

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