Netflix's worst nightmare comes true
Amazon has signed a content deal significant enough to challenge Netflix for subscribers. And that's not even the worst of it.
By Richard Saintvilus
This would not have been possible had it not been for streaming movie giant Netflix (NFLX). The ease with which the service makes television shows that were old new again is certainly Netflix's best quality to the consumer.
For investors, however, the question is how much worse things can get.
Retail and tech giant Amazon (AMZN) has just signed a content deal significant enough to challenge Netflix for subscribers. Yet that's not even the worst of it.
The deal, announced last week, is with premium TV joint venture Epix, bringing content to Amazon's Prime Instant Video streaming service. Though the terms of the deal were not disclosed, it is said the partnership will bring popular hit movie titles such as "Hunger Games," "Thor" and "Iron Man 2" to Amazon's streaming offerings.
What this means is exactly what many Netflix investors had feared would have occurred -- no more exclusivity.
What was once originally a five-year deal, of which two were exclusive, has lapsed. Now enters Amazon.
But what is Netflix thinking? This continues the streak of yet another misstep for the struggling movie giant, which has seen its stock price erode during the course of the year. Several weeks ago, as the stock traded just above $80 per share, I asked whether the company can stay afloat and survive the unrelenting assaults from Amazon, cable giant Time Warner (TWX) and Coinstar (CSTR) (Redbox).
While it may have been able to avoid death by those three, the story changes when one considers Apple (AAPL) and Google (GOOG) have TV and potentially movie plans of their own. What are the odds that Netflix will survive a living room revolution unlike anything the market as ever seen?
I still maintain that a takeover is its best option. Outside of that, there is no chance Netflix will survive.
By having allowed Amazon to forge a deal with Epix, does Netflix truly appreciate the dire situation it's in? It is as if it no longer values its streaming content -- the same reason it opted to ignore its once-popular DVD model. Now it does not appear to want to protect that decision.
Even worse, during its second-quarter earnings report, Netflix said that although it expects to remain profitable in the third quarter, it is forecasting a loss for the fourth quarter due to international market expansion.
So essentially, the company has, for all intents and purposes, killed off its DVD business, allowing Amazon to chip away at its streaming division by losing exclusivity, but somehow thinks international expansion in Latin America and continental Europe is worth a fourth-quarter loss.
It would stand to reason that a change in focus would be the wise decision until Europe gets its act together. At least that would be the option for a smart management team. However, no one has ever accused Netflix of having one.
I would stay away from the shares until things get more clear in terms of the company's strategic direction. Until then, there is only one direction the stock will go and that is down -- affirming that things can indeed get worse.
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Golly, is it MSN's Netflix bashing time again? That month sure went by quickly. Yet MSN keeps taking Netfix's advertisig dollars. By the way, troubletomb, the phrase is "dog eat dog world."
I don't even watch cable anymore due to the lack of quality programming. If I want to watch something, it's usually going to be on Netflix. I imagine there are quite a few people who do the same, so I think Netflix will continue to survive for many years and will probably outlive their competitor's attemps to steal their customers.
Now if you'll excuse me, I'm going to go rewatch season 3 of Buffy the Vampire Slayer.
Once you figure in the 'fuel cost' of driving to the Redbox kiosk....then adding the 'return' fuel cost (if that is you make it the following day, thus not incurring 'late fees')...kinda makes the overall costs for Redbox movies quite a bit more than walking out to your mailbox and getting your Netflix disc... Duh! Not to mention, a few times when I did drive to a Redbox Kiosk....they didn't have the movie I wanted.
I agree with 'anthony s' on this one...whoever wrote this column....probably has stock in one of Netflix's competitors...or even more likely, Amazon.
I've been with Netflix from the beginning and love it. What I don't quite understand is the hate - why does most of America love to see people/companies fail?
Even with T-Useless, Verizon, Sprint, and AT&T seemingly having a strangle hold on the cellphone market I see competetors starting up all over my city, such as BoostMobile.
There's room for everyone. IT'S called Capitalism.
Hell, if AOL is still around and Facebook can show it's face with its current stock price - there's hope for any company.
Are you really this stupid? I personally have three premium streaming services. Netflix has movies that Amazon doesn't have. Amazon has movies that Hulu doesnt have. All three of my streaming services cost less than a cable or satelite bill multiplied by two. Did Showtime put HBO out of Business? How Stupid is this fool anyway?
I suppose this is just a sign of the ignorance of people in general. Most actually believe that when a company has an operating cost increase, they simply cut their bottom line and obsorb the cost. This is not and has never been the case. Take a basic economics course and you will find that increased operational costs are almost always passed along to the consumer.
Amazon prime isn't the same as Netflix. Clearly I chose to have both and I see the differences.
1. Amazon charges for shows that are free on Netflix in some cases.
2 Amazon does offer a variety of show that netflix doesn't have, but Netflix has stuff Amazon doesn't have too for free viewing.
3.Amazon is $80 and Netflix is $96 yearly, which to me is a close price match.
I use Hulu, Amazon Prime, and Netflix. I like Amazon Prime because free two shipping and free Kindle books. The video is just a benefit add to me because I use Hulu thru my computer for free and Netflix on the computer and TV. I can simply plug my laptop into my TV and watch hulu for free on there as well.
There is also Crackle and many other options out on the web, so I don't miss the cable. I'll stay with Netflix for now it beats having a 70+ dollar a month cable bill for TV. Tme Warner isn't a threat yet, but they could be a good challenger if they decided to come on in the TV streaming business.
Just like the newspaper industry, Netflix is a business that doesn't realize they are failing. Amazon is going to eat up and crap out people like Netflix. Netflix forgot one thing in their business plan, how to treat their customers well. When Netflix was making money hand over fist, they didn't remember that the money came from people that wanted to be treated fairly. So what do they do? They jack up pricing and reduce content and charge for streaming that most people thought was in their current pricing scheme.
Good riddance to bad rubbish if you ask me!
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