Did BlackBerry 10 arrive too late?
The long-awaited smart phone is finally here, but the company's challenges are far from over.
On Monday, its first day of trading as BlackBerry (BBRY), the company formerly known as Research In Motion rose more than 9%. The stock continued to climb Tuesday, as well, up over 11% in morning trading.
The company, which changed its name to match the product it is best known for creating, officially unveiled its new mobile operating system on Wednesday, Jan. 30.
In the hours and days following the announcement, BlackBerry's value plummeted more than 16%. This week's gains so far indicate that the sell-off may have been premature. At the very least, it shows that some investors are happy to buy BlackBerry at the new low price.
What do consumers think of BlackBerry 10? The company's Facebook (FB) page is overwhelmed with positive comments and 24 million general "likes" (which are for the overall brand, not necessarily BB10).
Twitter is inundated with article and promotional tweets that make it difficult to decipher what its users think of the new OS.
In a poll on Computerworld, the publication asked, "The company formerly known as Research In Motion will try to score in the smartphone game with the launch of a new OS, two new handsets and a new company name. Can they do it?"
- Yes, BB10 and new phones will woo back buyers (275 votes) - 25.39%
- Maybe, but it'll depend on the BB10 app ecosphere (266 votes) - 24.56%
- Not unless iOS or Android slip up (128 votes) - 11.82%
- No, BlackBerry waited too long to catch up (352 votes) - 32.5%
- What's a BlackBerry? (62 votes) - 5.72%
While the survey is relatively small (only 1,083 people have currently voted), it is yet another sign that BlackBerry's challenges are far from over.
Adam Leach, principal analyst at Ovum, believes that the platform will attract short-term interest from existing users. Even so, the company will "struggle to appeal to a wider audience and in the long-term will become a niche player in the smartphone market," he said (see Benzinga).
Last week Yahoo Finance found that 76% of its visitors (most of which are investors) are not interested in BlackBerry's new OS.
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