Hostess may be gone, but Twinkies may live on

The baking company's demise has been a long time coming.

By Jonathan Berr Nov 16, 2012 11:34AM

PAUL J RICHARDS AFP Getty ImagesHostess Brands, which Friday announced it was going out of business, was touted a few years ago as an example of a successful corporate turnaround story. The company, which has been a train wreck for years, does have some valuable brands that may be of interest to other companies. In other words, don't write the obituary for the Twinkies just yet.

Groupo Bimbo SAB, the world's largest bread baker, might be interested in acquiring some if not all of Hostess's assets, which include creme-filled sponge cake and other Hostess products such as Sno-balls and Ding-Dongs. Though most people might not be familiar with the Mexican company, they are no doubt familiar with its brands, which include Entenmanns's baked goods, Stroehman bread and Thomas' English muffins. David Marguiles, a spokesman for the company, refused to comment about Hostess.

Flowers Foods (FLO), the U.S.'s second largest producer and marketer of packaged baked goods, could be another potential Twinkies home. The Thomassville, Georgia company acquired Tasty Baking, a Philadelphia snack food company with a similar product line-up to Hostess, for $165 million in 2011, CBS reported. Its other brands include Blue Bird and Mrs. Freshley's snack foods along with Sunbeam bread. The company declined to discuss its potential interest in Hostess.

"It is not our place to talk about any other company's business," according to Flowers. "However, this is an unfortunate situation and we are very sad for all those impacted. We are staying focused on making sure our consumers and customers have the baked foods they need -- and on serving the market."

Hostess's demise was a long time coming, DealBook reported. The company has filed for bankruptcy protection twice in the last few years, most recently in January. Unprofitable Hostess had planned to lower expenses by reducing labor costs. The offer to the unions included wage, benefit and work rule concessions but also gave them a 25% ownership stake in the company, representation on its Board of Directors and $100 million in reorganized Hostess Brands' debt.


Its unionized workers, represented by the Bakery, Confectionery, Tobacco Workers and Grain Millers Union, cried foul and began a work stoppage. Hostess gave union members until 5 p.m. Thursday to return to work. The deadline was ignored because the company was asking for too much in the way of concessions, according to the union.

"The Wall Street investors who took over the company after the last bankruptcy attempted to resolve the mess by attacking the company's most valuable asset -- its workers," said Union President Frank Hurt in a statement. "They sought to force the workers, who had already taken significant wage and benefit cuts, to absorb even greater cuts including the loss of their pension contributions."


Hostess CEO Gregory F. Rayburn said in a statement, "We deeply regret the necessity of today's decision, but we do not have the financial resources to weather an extended nationwide strike."


With the liquidation of Hostess, 18,000 workers lost their jobs. Even if buyers acquire the company's assets and brands, there is no telling how many would be hired back by the new owners.

Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter@jdberr

426Comments
Nov 16, 2012 3:30PM
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Union President Frank Hurt has got to be one of the stupidest bastards in this country. Many of my family members and I are or were union people - glad we never had him representing us.
Nov 16, 2012 3:28PM
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i think someone will save Twinkies, hopefully everything doesnt get sold to the Chinese.
Nov 16, 2012 3:24PM
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I am guessing the union members believed the lie they were told from the union. No job (unemployment benefits) is better than a great paying job (you shouldn't have in the first place, but we twisted management's arm into giving you) minus an 8% paycut and loss of pension benefits (which most people don't have anymore...get a 401K like the rest of the world.) Doesn't make sense to me. I would rather have a job making less, than no job at all !!!!!! Thus there goes the company I was raised on.....Hostess White Bread and TWINKIES !! Hopefully some other company will buy the assets and continue making the product, while the union workers are all out trying to find a job. Good Luck in this economic environment.
Nov 16, 2012 3:18PM
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SOUNDS LIKE THE UNION REILLY WORKED FOR HARD TO PROTECT THE WORKERS RIGHTS,I WONDER IF IT REILLY MATTERS TO THE UNION THAT 18000 PEOPLE JUST LOST THEIR JOBS.

Nov 16, 2012 3:16PM
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What was Hostess to pay Hurt's  union people with. Now they have nothing!  No Hostess, no jobs no pension,no healthcare, NOTHING.
Nov 16, 2012 3:13PM
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How are we ever going to get opur economy moving when companies keep closing & blaming wages. Sure they will reopen non union with lower wages, make more on the top end but the few can never spend as much as the masses. How many new cars can they buy as cmpaored to the large number of employees That has always been the way to increase peoples spending abilities, take from them
Nov 16, 2012 3:09PM
Nov 16, 2012 2:58PM
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Step 1 to Communisum - build a unionized country

Step 2 to Communisum - demonize the job creators

Step 3 to Communisum - allow government to federalize the banks and businesses

Step 4 to Communisum - disarm the general population

Step 5 to Communisum - destroy the will of the people by removing their hopes/dreams and freedoms

 

Guess what people we are at step 5

Nov 16, 2012 2:58PM
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Here is my other big problem with unions. I understand why they existed way, way back in the day but not anymore. It is too easy to move and transportation is relatively cheap. I'm not happy with my pay, benefits, working conditions, whatever. Option 1, I could quit and go find better. Option 2, I could go on strike which is just legal extortion as far as I am concerned. Why do union members go for Option 2? Because most of them know they can't find better. They know they are already very well compensated but they just fight for more and more. Now a lot of pro union people will deny that but it is the truth. If there is better options, why not go there? If the alternatives aren't better, why are you going on strike for more? Pure greed by everyone involved. I feel bad for the innocent people involved including those in the teamster union that negotiated in good faith and accepted tough concessions knowing the alternative was worse. If it wasn't for the fact I know you will now be collecting unemployment for your stupidity, I would be happy you were kicked to the curb today. Of course, maybe that was your plan. Unemployment checks better than actually working???

Nov 16, 2012 2:56PM
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So now when the zombies show up I won't be able to be to get a gd Twinkie? Might as well end it now.

Nov 16, 2012 2:55PM
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ex union worker 18 yrs with interstate brands / sistercompany of hostess/wonder bread and 4 pay concessions to keep company alfoat  and all we got was 5 socal plant closures  that cost 2000 jobs thanks hostess wonder if you`ll cut your own ownwers sallaries before you cut your own throats
Nov 16, 2012 2:54PM
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As if it's not bad enough that the b u  c kiin g unions gave us a ja ck a ss for president, now the **** have caused 18,000 jobs to go away. 
Nov 16, 2012 2:50PM
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The big unions will only have their bosses to pay when the rank and file lose their jobs. I was a proud Teamster member for 10 years . I tried to get union backing when my position was cut to half time and the union steward said there was bothing they could do. I quit and that position that I was in was has ever filled even 12 years later. they reposted the job three times and I interviewed for the same job three times as no other qualified people in the area applied. They stopped posting the ads in the local paper and I had found other work right away at a 75% increase in pay. So much for the union help that  i paid 10 years dues for. My new job is also union and the union went out of their way to help me with workplace problems. I had to request arbritration and the outcome was all the charges against me were unproven and false accuations. I am still in this job and nobody messes with me now.  
Nov 16, 2012 2:49PM
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bimbo is the worst company there is, there are alot of lawsuits being filed against bimbo. if bimbo get twinkies they will be over priced as all their products.....the mexicans are taking over the us.
Nov 16, 2012 2:45PM
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Bimbo Foods is out of Mexico, they just acquired Sara Lee Bakeries, they minus well grab Hostess also....
Nov 16, 2012 2:43PM
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How much were the hourly employees making and what was their benefit package?  Damn sure it was more than the average hourly employee makes and the unions are not going to be paying their bills when they strike or lose their jobs.  The heads of the unions make an ungodly amount of money and for what?  They don't lose their pay when employees strike or get laid off.  I don't see any of them willing to share their wages with the union employees.  Unions killed the steel industry, the car industry and now everyone who voted for Obama is getting their just reward.  This is just the beginning.
Nov 16, 2012 2:43PM
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governor christie welcomes that news....
Nov 16, 2012 2:42PM
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Well I would like to Thank the Bakers Union for doing this to all IBC workers. I hope you can sleep at night and find a job right away. All this striking was so uncalled for and You but your fellow members out of jobs. Nice going.

Nov 16, 2012 2:38PM
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Some people here are ridiculous blaming Obama for the tanking of a company be for real. It was bound to happen with unions being greedy under the guise of "helping" the working man. Unions need to be disbanded immediately there is no realistic need for most of them, they are more hurtful then helpful. Thousands of people are out of work and for what???
Nov 16, 2012 2:38PM
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A prime example of cutting off your nose to spite your face.
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