Bloomberg survey finds Apple reputation in decline

The good news is most respondents think the company can regain its mojo.

By Benzinga May 17, 2013 1:40PM

The Apple Inc. logo is displayed on the back of the new MacBook Pro David Paul Morris, Bloomberg via Getty ImagesBy Tim Parker

It's hardly what statisticians would consider scientific data but it's telling, nonetheless. The Bloomberg Global Poll is a survey that was conducted with 906 Bloomberg customers on May 14. According to the back story, Bloomberg interviewed the respondents using their Bloomberg terminal.

You've heard of the Bloomberg terminal -- the high dollar subscription service used by banks like JPMorgan (JPM). You've probably also heard of the recent related scandal, where apparently Bloomberg accessed data about its clients' terminal usage.

But let's not digress. According to Bloomberg, 71% of respondents said that Apple (AAPL) had lost its status as the industry leader in all things technology. It wasn't completely negative, though. Only 28% believed that this was permanent while 43% said that Apple was in a temporary soft spot. Another 23% said that Apple remains that best in the technology business.

With Apple CEO Tim Cook indicating that there will be no new product announcements until the fall, Apple is now in one of its longest stretches without something fresh. That appears to be one of the biggest issues weighing on the minds of survey respondents.

However, the company generated $41.7 billion in profits last year and the iPhone accounts for 57% of the industry's profits. The stock price might be lower but arguing that the company has lost its ability to generate continuing revenue at a massive level would be a tough argument to make.

Some respondents said that Apple's dominance in the mobile space was tempered by competitors. "That has changed mainly because of the success of Samsung's latest products that are very stylish and offer some features not available in Apple products," according to Michael Cumming, a senior equity analyst in Kansas City, Missouri.

Because the Bloomberg survey was conducted on the Bloomberg terminal, which is used by financial professionals, the fact that the stock is down more than 40% since its September highs likely had an effect on respondents' opinions.

Speaking of Apple stock, investors might have found a glimmer of hope in what looked like a recent downturn that could get really ugly. Apple started the day down more than 1% Thursday but buyers bought the dip and sent the stock back up to its 50-day moving average. Traders will watch closely to see if the stock finds follow through on the move on Friday.

Disclosure: At the time of this writing Tim Parker was long Apple and wasn't a respondent in this survey.

More from Benzinga

May 18, 2013 7:53PM
Neurosurgeons agree that "multi-tasking" actually isn't. They call it "toggling" between tasks doing a mediocre job of them all. Device users can't focus for more than 2 minutes at a time. Some are saying that you have lost 20% of your intelligence being assimilated into a drone by your I-Phone. Bet there isn't an app for getting your former IQ back...
May 18, 2013 3:15PM
Pretty much- anyone with more overhead than an I-Phone is growing sour on Apple. Everything costs MSRP and is ultra-proprietary. Microsoft choked itself on that same premise. I hear the most exciting thing about their new Windows 8 OS is that some Open Source genius invented a program that gives you back a Windows 7 look and familiarity so you can actually use your new laptop. That program has a free trial and only costs $5 if you like it. You can only rent MS Office now.
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