No white iPhones a dark sign for Apple?

Once the master of product launches, the company appears to be losing its edge with its recent iPhone-related issues.

By InvestorPlace Oct 27, 2010 10:48AM who had their hearts set on a white iPhone 4 may have better luck getting their hands on a white iPhone 5. Or at this rate, maybe an iPhone 6.

News today indicated Apple (AAPL) once again has pushed back the release date for the smart phone. The company announced that the white iPhone won’t be available until spring 2011, after two prior delays.


In June, Apple pushed the date back to late July.  In July, the tech giant claimed the phone would be available "later this year."

But lest you hope that the third time will be the charm, Apple officials had little to say on the matter.


"We're sorry to disappoint customers waiting for the white iPhone yet again, but we've decided to delay its release until this spring," Apple said in a release. Notice the lack of a date. Or month. But hey, we at least got a season out of them! Post continues after video:

If these delays continue, Apple runs the risk of tarnishing its reputation for successful product launches. With rumors of another iPhone in store for 2011 -- and the almost certain release of a Verizon (VZ)-connected iPhone in just a few months -- AAPL would be wise to make sure these seemingly minor delays are just an isolated instance.

Interestingly, Apple had recently created an App Store iPhone application that would allow shoppers to reserve a white iPhone. The application seems to have served as only a tease for consumers and a source of frustration.


The delay isn't going to sink Apple, which has been on a tear in 2010 and has seen its stock hit record highs above $300 a share. But it could be a sign that Apple is losing its edge on product launches.

Last summer, consumers were up in arms about the spotty reception caused by the iPhone 4 antenna.  Apple CEO Steve Jobs shot back at reports, claiming that competing smart phones had the same reception problem when the antenna was covered, as commonly found in the death-grip style of holding the phone. Protective cases that prevent reception issues were later offered to iPhone owners.


Despite multiple delays and some upset iPhone owners, however, AAPL has fared pretty darn well. Year to date, the stock is up 45.5%, compared with gains of 9.7% and 6.2%, respectively, for the Nasdaq and Dow Jones. Since July, when "Antenna Gate" was in full swing, the stock has climbed 21.9%. 


Additionally, Apple has exceeded earnings estimates in the past four quarters, causing analysts to project earnings of $5.24 this quarter, after EPS of $4.64 last quarter. Apple may be an expensive stock at $306.69, but it's clearly thriving despite multiple product setbacks.


At the end of the day, a few techies and Apple fan-boys may be upset that their white iPhone 4s will not arrive until spring 2011, but it's very likely Apple stock is still headed up. As long as the iPhone is available in its classic black, consumers will continue to buy it.

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Oct 27, 2010 1:59PM

Oh no, the white phone isn't coming out till 2011?!?!?!!?  Um... who cares?  Why not make the phone in several colors in the first place.  You know colors like red, green, brown, blue, purple, and etc.

Oct 27, 2010 1:11PM

iPhone 4 the white edition a.k.a. Vaporware.


I don't think it exists.  I don't follow Apple often but how hard is it to make a new color for the same case?  I envision this new case will be rebuilt from the ground up cause of their design flaws.  They might as well call it iPhone 5.

Oct 27, 2010 1:52PM
Oct 27, 2010 1:23PM
White phone.  I don't care.  Not a deal breaker.  Not a stock killer.  To the sky, baby.
Oct 27, 2010 2:09PM
Black, white? Where's the latino colored I-phone?
Oct 27, 2010 1:54PM

I wanted this at first, then I thought "I'm going to put an otterbox case on it anyway!"  Who cares if it is white or black, you won't know it anyway once it is covered up people! 


Oct 27, 2010 1:37PM
so buy the black phone and get a colored case, big deal....
Oct 27, 2010 1:53PM

What's next?....Indigo, snow, grape, etc.etc., and just like the original i-Macs, all accessories to match.

I am so tired of Apple, and would never buy any of their "toys"

Oct 27, 2010 1:37PM
Wow, this is the most important news right now that the Iphone white is delayed till spring of page news...
Oct 27, 2010 3:04PM
OMG Your editorial point is a dark day for all of us.  If that's all you got to write about get a real job?   I mean with all that's happening you are sniffling and whining about the lack of a white phone :) No wonder MS doesn't care about Apple consumers.  Who wants them?  If your MS you use AAPL to keep the monopoly cops appeased :(
Oct 27, 2010 2:06PM
Oct 27, 2010 1:41PM
Why even buy one when probably a couple months after the white one comes a new iPhone will be coming, if Apple releases one in June like the past years.
Oct 27, 2010 1:50PM
Is there something special about the white iphone 4? I'm really not understanding why this is a newsmaker. Will anyone pass out in need of medical care because the white iphone 4 is not coming out as scheduled? Seriously, what is there reasoning for this?
Oct 27, 2010 1:26PM
Even if apple does release it be sure to ask about their bait and switch so called protection plan it covers very little for a big price I hope apple sink's just on karma well good luck CATTLE GET THAT WHITE PHONE !!!!
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