Splitting up Sony isn't a cure-all

Hedge fund investor Daniel Loeb's call to spin off the entertainment businesses would be smart, but it's still no reason for others to invest now.

By Jonathan Berr May 15, 2013 10:39AM
Long before there was Apple (AAPL), Sony (SNE) was synonymous with cutting-edge technology, with must-have products like the Walkman, which launched in 1979, and the PlayStation, which debuted in 1994. Sony has tried for years for another hit without much success, and at least one big investor has waited long enough.

Billionaire Daniel Loeb reportedly has acquired a 6.5% stake in Sony through his Third Point hedge fund, and he wants the firm to spin off its entertainment businesses. Sony CEO Kazuo Hirai (pictured), who has been cutting costs to bolster profits, is balking at the idea.

 

The logic behind Loeb's plan is pretty compelling: The entertainment businesses are gems compared with the company's laggard consumer electronics operations.

 

During the latest fiscal year, sales at Sony Pictures Entertainment rose more than 20% to $7.79 billion, thanks to hits such as "Skyfall," the latest James Bond film, "The Amazing Spiderman" and the depreciation of the yen. Operating income rose nearly 50% to $509 million, helped by TV series such as longstanding viewer favorite "Wheel of Fortune."


File photo of Sony CEO Kazuo Hirai speaking on January 7, 2013 (© Justin Sullivan/Getty Images)Hits from artists such as Pink and Justin Timberlake helped push operating income at Sony Music Entertainment up to $369 million. Sales were little changed at $4.69 billion, which isn't bad given the state of the music business.


But overall, Samsung (SSNLF) and other rivals are crushing Sony in technology.


TV sales fell 38% during the last fiscal year. Sony lost money in its mobile business, though it expects smartphone sales to rise. Sales of gaming consoles fell 12.2% last year, but there Sony also sees better times ahead when the PlayStation 4 is released -- though it's unclear when that will happen.


For investors, there's no reason to buy Sony's U.S. shares now even though they have plunged about 50% over the past five years. The shares, which have run up sharply on the Loeb news, trade at price-to-earnings ratio pegged by Reuters at 64.72, far too expensive to be worth buying. And they're trading near the 52-week price target of $20.98.

 

Given the uncertainties surrounding Sony, investors should steer clear of this stock. The company’s struggles are far from over.

 

Jonathan Berr does not own shares of the listed stocks. Follow him on Twitter @jdberr.

Tags: AAPLSNE
2Comments
May 15, 2013 12:40PM
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Sony used to be THE tv to buy but no longer. Since about 20 years ago, the have been farming out all of their video business to less reliable manufacturers, starting with their crt televisions to Mexico and it has just gotten worse each year. I dare say, if you buy a Sony product now, it will say manufactured in a country other than Japan. The placed all their r&d money into Sony Entertainment since that's where the profit points are. Funny thing is that Sony tv screens are actually made by Samsung. Might as well save some money and buy Samsung. Too bad. 
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