Torch rekindles love for BlackBerry

A survey shows the new smart phone is helping RIM finally compete with the iPhone on customer satisfaction.

By InvestorPlace Nov 23, 2010 9:35AM

Kim here you go:
Credit: © 2010 Research In Motion LimitedBy Jeff Reeves, Editor of InvestorPlace.com

 

The much-anticipated BlackBerry Torch 9800 from Canada smart-phone company Research In Motion (RIMM) made a big splash when it debuted in August. Now that consumers have had a chance to play with their new RIM smart phones, has the Torch rekindled their love for BlackBerry gadgets or left them cold?

 

According to a November smart-phone survey by ChangeWave Research, the BlackBerry Torch was well received and could spark a resurgence in much-maligned Research In Motion.

 

RIM torch smartphone survey

Specifically, ChangeWave asked RIMM smart-phone users whether they are “very satisfied” with their phone. Of those who owned the BlackBerry Torch 9800, almost two-thirds said they had this highest level of satisfaction. That’s a dramatic improvement over previous BlackBerry models – which couldn’t even get half of respondents to say they were “very satisfied.”


This, of course, does not mean it’s all smooth sailing ahead for RIMM. Smart phones from Apple Inc. (AAPL) and Motorola (MOT) remain even more highly rated. Among 16GB iPhone 4 users, 78% said they were “very satisfied” in the latest ChangeWave survey, and 74% of Motorola Droid 2 users gave their phone top marks in the November poll.

 

It’s worth noting that the original Motorola Droid - with its Google (GOOG) Android-powered operating system - received,a “very satisfied” rating of 69% in May 2010. That’s right on target with the newly released BlackBerry torch!

 

So the takeaway is that investors and techies should take note of the latest BlackBerry smart phone. While it may seem that RIMM is on the way out, previous smart-phone releases by Apple and Motorola have proven that it only takes one awesome model to turn things around. 

 

For Research in Motion, the BlackBerry Torch could be it if this trend of rising satisfaction continues.


Jeff Reeves is editor of InvestorPlace.com. As of this writing, he did not own a position in any of the stocks named here. Follow him on Twitter at http://twitter.com/JeffReevesIP.


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9Comments
Nov 23, 2010 10:49AM
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I just bought this phone for my husband to replace his Curve.  We both have the Curve and I also have an iPhone.  This new Blackberry is GREAT!  Much like my iPhone.  Has a nice interactive display, PLUS the qwerty keyboard for when you don't want to use the screen for texting, etc.  I knew the iPhone would be difficult for him to use, because he loves his qwerty key board.  And with the size of his fingers, I knew the iPhone would be frustrating to him.  This solved the problem.  Nice, Nice, Nice upgrade.  Can't wait to update my Curve to the new Torch.
Nov 23, 2010 5:31PM
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I want an iPhone and my wife wants a Torch.  For some reason AT&T gets all the cool phones.  As a Verizon customer I am getting tired of it.  I've heard the rumors that Verizon will be getting the iPhone but when?  If so, will it be the 4th gen?  Will AT&T get the 5th gen soon after?  And what about the torch?  Will Verizon get it's own version?  I know AT&T's service is supposed to be inferior to Verizon but I am getting to the point where I am willing to put up with it as long as we can have a phones we like.  R U listening Verizon???!!! 
Nov 29, 2010 3:23PM
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I agree with mrchriss. I'm about ready to jump the verizon ship after many years and go to AT&T.  I'm tired of always having to serttle for second best.  It's just those "early termination" fees. 
Nov 23, 2010 6:33PM
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That is great but don't let them fool you.  RIM software and support is the worst I have ever experienced.  Since the last "update" my phone is a dog and I am on my 3rd phone in 6 months.  I will never buy another BB or RIM product again.  For a company that was well ahead of the curve a few years ago they sure fell way behind fast. 
Nov 23, 2010 1:55PM
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As someone who had the iphone for 2 years as well as a blackberry curve at the same time I've gotta say I love my torch. I compared it to my iphone and the curve going out having drunken sex and 9 months later out popped the torch. It took the best of both phones and put them in one. The apps are there but not like they are for the iphone, then again I never was a huge app downloader.
Nov 23, 2010 12:06PM
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Nor the Verizon Android " whatever version" is....
Nov 23, 2010 11:31AM
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I agree w/Junior in Miami! What are they waiting on?! Nobody wants the Sprint Clamshell..

Nov 23, 2010 11:16AM
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We need it for sprint.. Iwant to get rid of my BB Tour.
Nov 23, 2010 10:57AM
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Too bad Verizon doesn't carry it.... Not sure what the issue is with Verizon but yet another miss (Iphone) Verizon...
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