KFC discovers Colonel Sanders' secret book
The fast-food chain says it plans to publish the 200-page manuscript on the Internet next year.
A KFC employee, rummaging around the company's archives, has uncovered a secret manuscript written by Sanders that promises to offer "real old-time American country and farm cooking before it's forgotten."
The book includes recipes for omelets, pancakes, casseroles, pies and bread -- but it doesn't have the top-secret directions for the concoction of 11 herbs and spices that helped make KFC's chicken famous. KFC, owned by Yum Brands (YUM), is still keeping that one to itself.
KFC plans to publish the whole book for free on its website next year.
"This is a new kind of book," Sanders wrote in the first chapter of the book, according to ABC News. "There's never been another written like it as far as I know. It's the story of a man's life and the story of the food he's cooked and eaten, running right along with it."
The company thinks Sanders probably wrote it around 1965, a year or so after he sold his interest in Kentucky Fried Chicken for $2 million. He died in 1980 at age 90.
Here are more lines from Sanders' manuscript:
- "I've only had two rules. Do all you can and do it the best you can. It's the only way you ever get that feeling of accomplishing something."
- "I've read hundreds of cookbooks. For my money they are the bird."
- Some of his recipes "are worth more than all the imported recipes, with names an ordinary man or woman can't even pronounce, put together."
- "The way I see it, if you've bought this book, you've bought yourself a bargain."
- "I'm making room in these pages for real old-time American country and farm cooking before it's forgotten. I was a farm boy and lean toward farm cooking. To me, my recipes are priceless."
Popeye's, makes it much closer to what the Colonel originally had and I prefer them over KFC.
A money-grubbing corporate giant's going to publish it for free? I don't believe it!
But if they were to, it would be nice to see it au-naturel, in his own handwriting, and not edited!
Might be interesting reading. The older generations have so much more grit than today's youth. They lived in a time where honor mattered. Where personal responsibility was not an idea, but a reality. And no one was hopelessly addicted to handouts. And thinking you are entitled to what someone else has simply because they have more than you was limited to communists.
But as for KFC - they have nothing on Popeyes. Popeyes has a Cajun flavor. It is also spicier. (It comes in mild and spicy - but even the mild is more spicy than KFC original). Their mashed potatoes and gravy is much richer and more flavorfull.
And then there is a Mexican fried chicken chain that is rapidly expanding. As you might imagine, it's flavor is also different than KFC.
So I expect the continuing decline of KFC in market share.
But to each their own.
Everyone likes what they like.
There are people who have already cracked the "secret recipe" years ago! Google it and see.
Copyright © 2014 Microsoft. All rights reserved.
Serious issues like drought and the deterioration of the developed world spell opportunity for this industry leader.
VIDEO ON MSN MONEY
Top Stocks provides analysis about the most noteworthy stocks in the market each day, combining some of the best content from around the MSN Money site and the rest of the Web.
Contributors include professional investors and journalists affiliated with MSN Money.
Follow us on Twitter @topstocksmsn.