Cigarettes not that hard to quit?
The top executive at Philip Morris International tells shareholders that smokes aren't so addictive.
Perhaps it was this person that Philip Morris International's (PM) chief executive was thinking about recently when he said that it's "not that hard to quit" cigarettes. Louis Camilleri was asked about the issue at the company's annual shareholder meeting. A nurse said that one of her patients told her it was harder to quit cigarettes than crack, cocaine or methamphetamine.
Camilleri acknowledged that cigarettes are harmful and addictive. "Whilst it is addictive, it is not that hard to quit," he told the nurse. "There are more previous smokers in America today than current smokers."
There are flaws all over that logic. The fact that more people have quit does not mean it's easy to do so. Of the 19 million U.S. adults who tried to quit in 2005, only 4% to 7% were successful, one study showed. Huge industries have been built around the fact that people can't easily quit, offering nicotine gum, inhalers, lozenges, nasal sprays or patches for help.
Camilleri himself has only quit once, for three months when he had a cold, and is still a smoker today, the Associated Press reports.
Still, it's not that shocking that he would take this stance. The tobacco industry has fought hard against every health claim that could hurt sales. The industry hid the true dangers of smoking, and wouldn't admit for decades that cigarettes were addictive.
So of course executives would now say that cigarettes aren't hard to quit.
"It's in the interest of executives to give the impression that they don't want new smokers to take up smoking, that they believe that people who do, can quit, but the statistics tell another story," a Morningstar analyst told the Associated Press.
But Camilleri is partly right: There are more ex-smokers in this country than there are smokers. Yet all of Camilleri's efforts are focused overseas as head of Philip Morris International.
Philip Morris International's profit rose 14.5% last year as its net revenue, excluding excise taxes, rose 8.7%. The company's stock price has been on fire in the last year, going from $46 last May to $68.14 this afternoon.
Update: Just to clarify: This post refers to Philip Morris International, which is a separate company from Philip Morris USA. Altria Group (MO) spun off Philip Morris International in 2008, and continues to own Philip Morris USA.
Guy A says he quit and had no problem, therefore it quitting is easy. Guy B says the opposite. Any chance both are true, and the people who swear by the facts because that is what they experienced, have bigger problems than worrying about proving their "point" in a message thread?
Really? not that hard? I smoked for 30 years. Gave up smoking & drinking with the help of Chantix. Pissed off alot of friends and family along the way (the Chantix). Applogies were made and accepted.
I've been clean of tobacco and alcohol for 3 years and know that i'm just 1 puff away from addiction. Fortunatly, I quit when I learned I was going to be a grandfather. the baby was born 3 months early and was on resperators. I'm so glad I quit so that I can be around her. She is very sensetive to cigarette smoke.
Here's the key for me. My desire to NOT smoke outweighs my desire to smoke. All I have to do is look at that beautiful little face and I want to live forever. My problem is that the Tobacco comapanies are STILL trying to feed us full of BS about their product. I'll take his comments seriously after he quits and stays smoke free. Saying that you "choose" to smoke is crap. if it was that easy, then there would be pratically NO smokers at all. Let's face it. All smokers WANT to quit at some point. Unfortunatly, the body's desire for the poison outweighs common sense and logical thinking.
Get it together congress. You outlawed DDT. Why isn't Tobacco (and it's related additives) catagorized as human toxins by the FDA? This won't go away until it's illegal.
The government thinks they can tell a woman what to do with their bodies, what's the difference here?
Apparently this guy has lived in denial for so long he still thinks he still has credibility.
How about we take his smokes away and let him quit for a year on live TV.
Cannabis is a great alternative to tobacco and it can help wean a drug addict off his crutch.
What, you didn't know tobacco smokers are drug addicts?
Someone whom I love dearly was once a heroin addict who kicked cold turkey. He also escaped alcoholism. But he told me that quitting smoking is the hardest thing he's EVER
tried to stop.
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