Apple's new reality: Stock tied to product cycles
Any disappointment in the company's quarterly earnings report next week will mark the start of a buying opportunity.
Apple (AAPL) doesn't report earnings until April 23 -- which has put Wall Street analysts and investors deep into the "reading the tea leaves" mode.
Wednesday's tea leaves come from Cirrus Logic (CRUS), a supplier of audiochips for the iPhone and iPad. On Tuesday, Cirrus Logic reported it would take an inventory reserve charge of $23.3 million in its fiscal fourth quarter, which ended in March. The bulk of that -- $20.7 million -- comes from a single, unnamed, high-volume customer.
Since Apple accounts for 90% of revenue at Cirrus, everyone on Wall Street assumes the customer in question is Apple. It looks like Apple switched to a newer product from Cirrus during the quarter, and that Cirrus got stuck with extra inventory.
But what's it all mean? All the interpretations I've seen as of Thursday are negative.
For example, some analysts have argued that Cirrus got stuck with extra inventory of the older chip after the switch, because sales of iPhones and iPads had fallen below projections.
Another set of comments argue that the timing of this announcement from Cirrus Logic suggests Apple's next refresh of its iPad product line is behind schedule. In 2012 Apple refreshed the iPad in March. [Editor's Note: The company broke tradition last year and refreshed the iPad a second time in November. Many analysts have proposed that the company has simply shifted its product cycle to the end-year holiday season, which of course doesn't help earnings this quarter.]
And I should probably add a tea leaf or two from China, where a relatively low-visibility story in the People's Daily criticized Apple for selling pornographic applications among the applications for the iPhone. As far as I can determine the charge isn't true, but it is a haunting echo of the charges leveled at Google (GOOG) when it was driven out of the Chinese market.
The upshot is that Apple, which closed Tuesday at $426.24, closed Wednesday at $402.80, down another 5.5%, as the shares broke below important technical support and challenging the psychologically important $400 level, and then broke through that level to $390.89 Thursday, as of 3:30 p.m. New York time.
The consensus on Wall Street is that Apple will report a disappointing quarter on April 23. Credit Suisse, for example, forecasts Apple revenue will fall by 21% from the December quarter and climb just 10% year over year. Margins are expected to tumble and iPhone sales will be weak, since it doesn't look like Apple will refresh its phone lineup until the middle of the year.
Frankly that seems to be about right, as far as it goes. Apple and Samsung (SSNLF) are engaged in a game of leapfrog -- with the company with the latest product release temporarily jumping ahead. Samsung's Galaxy S4 is scheduled to go on sale next week, and that will cut into Apple sales at the high end of the smartphone market.
For me, disappointment over Apple's April 23 earnings will mark the start of a buying opportunity in what has become a stock tied to product cycles. The April results will mark the likely bottom of that cycle, and I'd be happy to get the next refresh of the iPad and iPhone at current share prices.
I'd just note that right now Apple trades at the same multiple as Dell (DELL). Apple's forward price-to-earnings ratio is 9.18 (for the fiscal year that ends in September 2013) and Dell's is 9.05 for the year that ends in January 2014. The PEG ratios (price-to-earnings-to-earnings growth) are a bit different for the two stocks, however, with Apple selling at a price-to-earnings ratio that's just 47% of its growth rate and Dell selling at 1.09 times its growth rate.
Not a ponzi scheme...ponzi like...it's cheaper to pay the bond interest than the tax on their overseas retained earnings.
Why won't they at least return more of their cash to their decimated shareholders? Here are some possible answers. Take your pick.
a. Pay it to Tim Cook as a golden parachute after he runs the company into the ground.
b. When the stock gets cheap enough, Tim Cook plans to use the money to help take Apple private.
c. They plan to buy their own country.
Copyright © 2014 Microsoft. All rights reserved.
The loan is a sweet deal for Eddie Lampert. The company needs the money to get through the holidays.
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