Target website down for hours

Fans of the store's new Missoni line apparently crashed the site after the collection launched.

By Kim Peterson Sep 13, 2011 11:48AM
Updated 8:15 p.m. ET

Eager fashion fans crashed Target's (TGT) website Tuesday, bringing it down for hours as the company scrambled.

The troubles were apparently caused by Target's launch of a collection developed by Italian luxury line Missoni. By 9 a.m. ET, the site was down. Target was clearly working furiously -- the site would come back to life at times throughout the day -- but by the evening there were still problems.

It was no less chaotic inside Target's stores.

Post continues below video:
"Wow! Crazy women at Target!" someone wrote on Twitter. Others reported screaming and pushing and said Missoni items sold out within minutes at some stores.

Target hyped the event endlessly, creating intense anticipation among fashionistas everywhere. The store got the reaction it wanted, but it was clearly unprepared.

You can see Target's Missoni collection here (if the site stays intact). Missoni specializes in colorful zigzags and stripes, as seen on this $69.99 knit jumpsuit or this $49.99 sweater.

If you missed out on the Missoni madness, you can always turn to eBay. The site already has Missoni items from Target's launch, marked up considerably. A travel tote had received 10 bids and was up to $76 by late morning.

1Comment
Sep 13, 2011 5:40PM
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This post looks like an advertisement for Target's clothing line.
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